Primrose of Rapid City Hires New Executive Director

RAPID CITY, SD – Primrose Retirement Community of Rapid City has hired Jordan Murphy to be their new Executive Director.  He began his duties in January, and in this capacity, Murphy will oversee the day-to-day operations of the community.

Jordan Murphy

Jordan Murphy

Murphy has a bachelor’s degree in economics and a master’s degree in healthcare administration.  He brings two years of experience as an Executive Director in an assisted living setting with him to Primrose.  “I am excited to be working for such a well-respected organization,” Murphy said.  “Primrose has a set of core values that align with my own,” he added.

“We are thrilled to have Jordan on our team,” said Bobbie Lerew, a Regional Operations Manager with Primrose.  “His love for the senior population is evident, and we are looking forward to a great future here in Rapid City,” she added.

Primrose Retirement Community of Rapid City, located at 224 E. Minnesota Street, consists of 48 Independent Living apartments.

For additional information, please contact Dan Smilloff, Communications Manager, at or by calling 605-226-3300 ext. 3982.