Primrose Home Office Adds New Staff


ABERDEEN, SD – The Primrose Home Office has hired Bobbie Lerew as their newest Regional Operations Manager.  In this role, Lerew will provide ongoing support, direction, and management to the five Primrose communities she will oversee.  She will also conduct site visits to various Primrose communities.  Lerew will begin her new role on November 13th.

Bobbie Lerew

Bobbie Lerew

“We’re very excited to have Bobbie on board,” said Jim Heller, Primrose Director of Operations.  “We look forward to the many unique talents she brings to the operations team here at the Home Office,” he added.

Lerew has been at Primrose for 10 years.  She worked in accounting and, most recently, as an Operations Specialist, before becoming an Operations Manager.  A graduate of Northern State University, Lerew is excited to begin her new role.  “It has been wonderful to have the opportunity to grow within this company,” said Lerew.  “Working in different departments over the years has allowed me to understand how they all work together for the benefit of Primrose,” she added.

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care.  Founded in 1989, the mission of Primrose Retirement Communities is to create a happy and healthy living environment for seniors.  From the opening of the first Primrose community in Aberdeen in 1991, Primrose has grown to include over 35 locations in 17 states.

For additional information, please contact Dan Smilloff, Communications Manager, at or by calling 605-226-3300 ext. 3982.