Primrose of Lima Hires New Sales Director

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LIMA, OH – Primrose Retirement Community of Lima has hired Ashley Heaphy as their Sales Director.  She began her duties on January 23 and in this capacity Heaphy will oversee all marketing and sales efforts, public relations events, and community outreach for Primrose of Lima.

Ashley Heaphy

Ashley Heaphy

Heaphy attended Rhodes State College and is currently attending Liberty University.  Prior to joining Primrose, she worked at Elmcroft Senior Living.  During her time there she served as the business office coordinator, training and development coordinator, and the dining service director.  She also worked at Otterbein as a marketing administrative assistant.

“I’ve always wanted to work at Primrose,” Heaphy said.  “They are known for being a wonderful place to live, and I wanted to be a part of their team because they care about one another and their residents as if they were all family,” she added.

Primrose Retirement Community of Lima consists of 36 independent living apartments, 32 assisted living apartments and 10 villas.

Primrose Retirement Communities, L.L.C., headquartered in Aberdeen, South Dakota, provides high-quality independent and assisted living communities across the country and specializes in personalized services and resident-focused care.

For additional information, please contact Dan Smilloff, Communications Manager, at or by calling 605-226-3300 ext. 3982.