Primrose of Mishawaka Hires New Sales Director

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MISHAWAKA, IN – Primrose Retirement Community of Mishawaka has hired Laurie Zande to be their Sales Director.  She began her duties on December 20.  In this capacity Zande will oversee all the marketing and sales efforts, as well as public relations events and community outreach, for the retirement community.

Laurie Zande

Laurie Zande

Zande, a graduate of Ferris State University in Big Rapids, MI, brings more than eight years of senior living experience with her to Primrose.  During that time, she traveled throughout the country doing training in senior living sales and customer service as well as assisting communities with their census.

“What excites me the most about being at Primrose is seeing our residents smile,” Zande said.  “It is wonderful to be able to help people find a new home that they truly love,” she added.

“We are excited to have Laurie on the team,” said Executive Director Leah Bennett.  “Her experience in the industry is very much appreciated and we are very excited about what the future holds,” she added.

Primrose Retirement Community of Mishawaka is located at 820 Fulmer Road.  It consists of 36 independent living apartment homes, 40 assisted living apartment homes, and eight townhome villas.

Primrose Retirement Communities, L.L.C., headquartered in Aberdeen, South Dakota, provides high-quality independent and assisted living communities across the country and specializes in personalized services and resident-focused care.

For additional information, please contact Dan Smilloff, Communications Manager, at or by calling 605-226-3300 ext. 3982.