Primrose of Council Bluffs Hires New Executive Director

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COUNCIL BLUFFS, IA. – Primrose Retirement Community of Council Bluffs has hired Paul Larsen to be their new Executive Director.  He began his duties on August 1st and in this capacity Larsen will oversee the day-to-day operations of the community.

Paul Larsen

Paul Larsen

Larsen earned a bachelor’s degree in business administration from Morningside College and a master’s degree in healthcare operations management from Nebraska Methodist College.  He is a US Navy Reservist and worked for the Council Bluffs Community School District as their Operations Manager and Larsen Painting as a Project Manager before joining Primrose.

“Everyone was so friendly when I first visited Primrose that I immediately wanted to work here,” said Larsen.  I knew I could grow as a person at Primrose because of the amazing opportunities they provide,” he added.

Primrose Retirement Community of Council Bluffs, located at 1801 East Kanesville Boulevard, consists of 36 independent living apartment homes, and 32 assisted-living apartment homes.

Primrose Retirement Communities, L.L.C., headquartered in Aberdeen, South Dakota, provides high-quality independent and assisted living communities across the country and specializes in personalized services and resident-focused care.

For additional information, please contact Dan Smilloff, Communications Manager, at or by calling 605-226-3300 ext. 3982.