Primrose of Pueblo Hires New Sales Director

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PUEBLO, CO – Primrose Retirement Community of Pueblo has hired Rochelle Kelly Wristen as their new Sales Director.  She began her duties on May 16, 2016.  In this capacity, Wristen will oversee all marketing and sales efforts, as well as public relations events and community outreach, for Primrose of Pueblo.

Rochelle Kelly Wristen

Rochelle Kelly Wristen

Wristen has a Bachelor of Arts degree in Mass Communications from Colorado State University in Pueblo and is a 2012 recipient of their Distinguished Alumni Award.  She brings with her more than 30 years of marketing, business development, communications, community relations, special events, and fundraising experience.

“What excites me is reaching out and developing relationships with future residents and their families, as well as professional referral sources,” Wristen said.  “I enjoy hearing our current and future residents’ life experiences and how to guide them through the transition into their new home in our community,” she added.

Primrose Retirement Community of Pueblo, opened in 2010, consists of 39 Independent Living Apartments, 40 Assisted Living Apartments and 20 townhome villas.  The retirement community is owned and operated by South Dakota based Primrose Retirement Communities, LLC.

Primrose Retirement Communities, L.L.C., headquartered in Aberdeen, South Dakota, provides high-quality independent and assisted living communities across the country and specializes in personalized services and resident-focused care.

For additional information, please contact Dan Smilloff, Communications Manager, at or by calling 605-226-3300 ext. 3982.

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