Melissa Nelson Named Executive Director of the Year

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FOR IMMEDIATE RELEASE: APRIL 8, 2016

SIOUX FALLS, SD – Primrose Retirement Communities has named Sioux Falls Executive Director Melissa Nelson as Primrose Executive Director of the Year.  The announcement was made on April 6th during the company’s annual Leadership Conference in Las Vegas, NV.

Pictured from left to right - Primrose Founder Jim Thares, Anderson Executive Director Carissa Stevens and Primrose President BJ Schaefbauer

Pictured from left to right – Primrose Founder Jim Thares, Anderson Executive Director Carissa Stevens and Primrose President BJ Schaefbauer

Nelson has served as the Executive Director of Primrose of Sioux Falls since 2007.  In the role of Executive Director, she oversees the day-to-day operations of the entire community and acts as a resource and leader for the Sioux Falls Primrose team.

“Primrose is an excellent company to work for, and I am honored to hold the position that I do,” said Nelson.  “It takes a whole team to be successful and our residents, families, and employees help to make Primrose a very special place,” she added.

“People like Melissa are the kind of leaders that have helped make Primrose the great success that it is today,” said Primrose Retirement Communities President BJ Schaefbauer.  “Each member of the team plays an important role in our mission here at Primrose, but it’s the job of our Executive Directors to guide each community as they seek to provide the highest levels of service to our residents.  Melissa has embodied the mission of Primrose for the last nine years.  We are all honored and fortunate to have her on our team.”

Primrose Retirement Community of Sioux Falls, located at 7400 South Louise Avenue, consists of 44 independent living apartments and 32 assisted living apartments.

For additional information, please contact Dan Smilloff, Communications Manager, at dsmilloff@primroseretirement.com or by calling 605-226-3300 ext. 3982.

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