Primrose of Mt. Pleasant to Celebrate Grand Opening

Primrose LogoIMMEDIATE RELEASE: June 4, 2015

MT. PLEASANT, WI – Primrose Retirement Community will be hosting a grand opening celebration to introduce their new retirement community to the Mt. Pleasant area. The public is invited to a ribbon cutting ceremony on Thursday, June 11th at 3:00, followed by an open house which will include self-guided tours of the community, refreshments, musical entertainment and door prizes.

“I believe Primrose is exactly what Mt. Pleasant and surrounding areas have been waiting for,” said Executive Director Tracie Minorik.  “This is the place to sit back, relax and enjoy life, and it is wonderful to be part of a company that truly provides seniors with the retirement lifestyle they deserve,” she added.

Primrose of Mt. Pleasant, located at 1775 N. Newman Road, consists of eight townhome villas, 36 independent living apartment homes and 40 assisted living apartment homes. Floor plans are available in a mix of one and two-bedroom options. Residents enjoy an array of inviting common areas and amenities, such as a wellness center, pub and billiards/game room, chapel, business center, movie theater, bistro, and outdoor gazebo.  The multi-million dollar project was financed by BMO Harris and is owned and operated by South Dakota-based Primrose Retirement Communities, L.L.C.

Primrose Retirement Communities, L.L.C., headquartered in Aberdeen, South Dakota, provides high-quality independent and assisted living communities across the country and specializes in personalized services and resident-focused care.

For additional information, please contact Dan Smilloff, Communications Manager, at or by calling 605-226-3300 ext. 3982.

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