Primrose of Mishawaka Announces New Sales Director

Primrose LogoIMMEDIATE RELEASE: April 28, 2015

MISHAWAKA, IN – Primrose Retirement Community of Mishawaka has hired Michelle Covert to be their Sales Director.  She began her duties on March 30th, and in this capacity Covert will oversee all the marketing and sales efforts, as well as public relations events and community outreach for the retirement community.

Michelle Covert

Michelle Covert

Covert brings with her twelve years of experience working in physical therapy, and 8 years of regional therapy management experience.  “Primrose and I share the same beliefs when it comes to providing quality care in a retirement community,” Covert said.  “I am truly excited to meet and get to know our senior community while assisting them with their retirement needs,” she added.

Primrose Retirement Community of Mishawaka is located at 820 Fulmer Road.  Expected to open in the summer of 2015, the community will consist of 36 independent living apartment homes, 40 assisted living apartment homes, and eight townhome villas.

Primrose Retirement Communities, L.L.C., headquartered in Aberdeen, South Dakota, provides high-quality independent and assisted living communities across the country and specializes in personalized services and resident-focused care.

For additional information, please contact Dan Smilloff, Communications Manager, at or by calling 605-226-3300 ext. 3982.

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